Improved Car Sales through Social Media
With the entire buzz surrounding Social Media Marketing (SMM) these days, you may think that an increase in likes can automatically lead to an increase in car sales. That, my friends, is unfortunately not the case as we don’t live in an ideal world. Everything requires a strategy in order to be successful, including social media marketing. So, if you’re wondering why none of the 1000+ Twitter followers are responding to your tweets or promotions, you should read this article to discover the science behind social media marketing.
In order to lead a successful social media marketing campaign, you need to be able to reel your prospective consumers in through a free promotion, capturing their information in order to market to them at a later date. The promotion might cost you, but hey, good things in the world don’t come cheap. Here’s a sample example of how to create an active following of customers that will benefit to your car sales figures:
Step 1: The Bait
Firstly, you need to present the bait. This is something that attracts the attention of your followers, such as a free service tuning or car wash. Either way, remember to target specific geographic locations that your dealership serves.
Step 2: The Entry
When your followers arrive at your dealership to redeem their free coupons, treat them with hospitality and make sure to show them your quality of customer service. Now, here’s the most important part; ask them to sign up for your subscription services for more free promotions such as this. No one passes up on free stuff.
Step 3: The Buildup
You’ve reeled them in with your subscription. Now, you need to be able to provide them with quality content they can use practically. Go for something unique, it makes it more likely for them to read it, such as the top things to check for when buying a second hand car.
Step 4: The Reel
After you’ve got them hooked to your tweets, it’s time to unload the real stuff. Hit them with urgency based deals such as three day offers and coupons which you know they can’t resist. Taking the example of Groupon, the shorter the time frame, the more customers are inclined to take advantage of the offer. Don’t be afraid to experiment.
Using new marketing methods in social media can have a great impact on your automotive retail sales.