Car Dealer Content Marketing
Whether it is digital or traditional automotive marketing, content creation is an integral part of any strategy used by car businesses. Nowadays, when customers have moved to mobile Internet, automotive content marketing has become even more essential to engage this target market, and compelling to buy their cars from you.
Why Content Marketing Works
Content marketing is loved by customers because it’s not generally pitchy. Exceptions exist, but content marketing revolves around providing information to customers in a user-friendly way so they can know about particular cars before making the purchase. Before, this took the form of print ads, brochures, and magazines, but now it has become a core component of search engine optimization (SEO).
Bypassing Automotive Traditional Marketing
There is another reason why automotive content marketing is necessary for your business. The average consumer has been bombarded with advertising so much that she now wants to escape it. The Internet makes this possible, especially with the introduction of ad blocker software. Content marketing allows them to learn about their dream car in as much detail as they like without being interrupted by pop-ups. If you provide this experience, your target market will see you in a whole new light, i.e. one of trust and authority.
Platforms for Publishing Content
The following are the major avenues for publishing automotive content:
Social media platforms bustle with activity and interaction like no other medium, making them the perfect place to share links to your automotive dealer website, provide short but to-the-point product information, and also post images and how-to videos.
This further gives you 2 major advantages:
- You can multiply your publicity without spending additional time and resources with ‘shares’ and ‘retweets’
- You can instantly receive feedback from customers
A blog is the engine of your automotive content marketing machine from where you build a loyal online community of car buyers who turn to your dealership website as a helpful resource. A business blog is not a source that generates direct income, but actually a hub of killer content that ultimately drives clients to make purchases.
Finally, (genuine) automotive reviews go a long way in persuading people to buy a car from your business. Reviews can also take the form of video testimonials, test drives, and interviews and are a great way to establish trust with your clientele.
These were the major benefits of using content marketing to generate leads for your car business. For the best content creation strategies, contact World Dealer Advertising today.