There is a stigma that has been associated with responsive website design in the automotive industry. They’re all too expensive, right? Actually, no. They don’t have to be. In fact, they shouldn’t be. Done right, responsive websites should save dealers money while yielding better results.
When I hear about responsive websites that cost over $1000 per month, I cringe. I know what it takes to build an incredible website on a responsive platform. I also know that many companies are taking advantage of the hype and selling their websites at “fair market value” because they can price them much higher than usual and get away with it.