This is one of those topics that can never be discussed too much. The art and science of automotive advertising in 2014 and beyond requires that dealers put their efforts (and their vendors) in alignment across every advertising venue.
It’s human nature for people to be drawn to the familiar. They like to recognize what they’re seeing, even if it’s only perceived on an unconscious level. This is why most large companies put a lot of effort into forming a singular branding catchphrase within their messaging. Try it out – can you identify the company associated with the messages below:
- Oh, what a feeling…
- I’m lovin’ it.
- You can do it. We can help.
- 15 minutes can save you 15% or more on car insurance.
We know. These were easy. The only one that might have been a challenge is the second one and that’s only dependent on how old you are. Those who are old enough to remember Toyota’s old slogan have it embedded in their brains.