In the early days of automotive search engine optimization, there was no shortage of companies that took advantage of the obscurity within this realm. After all, it’s difficult to track SEO for many car dealers because the techniques, strategies, and efforts are often the type that are difficult for a dealership to see. It’s not like changing a button on a website or posting for a dealership on social media. With SEO, there is so much that is supposed to be going on behind the scenes that it’s easy for it to get lost in the mix.
We fought that battle and the good news is that more vendors are doing actual work. Believe it or not, we found on more than one occasion where the only effort put forth to “perform” search engine optimization for a dealer’s website was to get the invoice prepared every month. They did literally nothing else. That’s more rare today (though not completely obliterated) but now we’re faced with a different problem. Today, vendors are putting in efforts that can be classified as search engine optimization, but they simply aren’t getting results.